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London Calling
Tailor-made for TASCHEN by Paul Smith
Now at the helm of his eponymous and highly successful global brand, Paul Smith came to fashion in an accidental way. At the age of 16, he happened upon a job at a local clothing warehouse in his native Nottingham. After an accident derailed his hopes at a career in cycling, he befriended students at the local art college and was inspired to pursue a career in clothing design. With the encouragement of his future wife Pauline Denyer (an RCA fashion graduate) and a small amount of savings, Smith opened his first shop in 1970. In 1976, he showed his first menswear collection in Paris under the Paul Smith label. In the ensuing years, Paul Smith had established himself as the pre-eminent British designer, currently overseeing 14 different collections, including men's and women's wear, shoes, eyewear, and fragrance.
Born in Halle in Germany in 1935, Elmar Ludwig began his apprenticeship as a photographer in Munich in 1951, aged 16. He got his first job with Foto Reger and subsequently spent two years as an assistant to Karl Hugo Schmölz, a well-known architecture and advertising photographer in Cologne. 1962 Ludwig was recruited as a postcard photographer by Irish publisher John Hinde Ltd. He spent the next few years travelling around the world from Britain to Australia and from Canada to the Bahamas. At the end of the 1960s he established his own studio in Munich, specializing in architecture, product and advertising photography.
ISBN 978-3-8365-4306-4
Edition: Multilingual (English, French, German)